Have you ever wondered how Google actually generates an income? It has a very large network of ads, with which it earns and also shares some revenue with publishers (people who put up AdSense ads on their websites). It's a very elaborate system, with Advertisers trusting Google, and investing their money with it in order to grow their own exposure. Google then shares some of that revenue with the publishers. Now it naturally follows, that Google has to make provisions to maintain the trust of its advertisers, and for that, it has to ensure that publishers don't cheat, or use fraudulant methods of clicking on ads to glean more money out of advertisers. Such bad clicks might result in the ban of your AdSense account. So what can you do to prevent such a thing from happening, even if you're not creating any mischief on your side?
Unfortunately,
this happens to the best of us. You can't always control invalid click
activity on your blog. Indeed, there are some bad fish out there who
feel jealous or threatened from other blogs, so they perform invalid
click activity in spite. In this way, even good publishers might come
under the spotlight, let alone bad publishers who get banned outright.
If
you were in Google's position, you would see how bad clicks are
against the best interests of Advertisers, and ultimately those of
Google. Advertisers wouldn't like it if they had to pay extra for clicks
that didn't really help them. So Google has some tools that keep bad
traffic and bad sites out of their network. Unfortunately, these tools
can't tell when you're a good publisher who is just subjected to unknown
bad-click activity. So to solve this problem, here are some changes
Google is making that you might find helpful.
Trusted publishers
Google will
now be considering tenure more actively in response to detected
invalid activity. If you are a good publisher, and don't have a
notorious history, Google will just suspend your account, instead of
terminating it. So you should always try to keep it on the safe side of
Google. Also, Google is working on a new system wherein it will work
more closely with publishers to ensure that they don't even face the
inconvenience of getting their accounts disabled, provided that they are
trusted publishers.
Activity reports
Google also
will send you emails and notifications in case invalid activity is
detected. It will let you know about the type of activity, so that you
can get to root of the problem. It will also provide you further
instructions on getting rid of the invalid activity. So keep checking
your email at a regular basis.
Support
Google is now providing publishers with tools to help them submit appeals. The new forms let
them tell Google about their plight in more detail, and provide more
information. This would hopefully improve the process of submitting
appeals and reconsideration requests to Google.
Google has also launched an expanded AdSense Academy,
which will detail beginners and pros alike on the do's and don'ts of
AdSense. In addition, Google is starting a video series that will
explain AdSense policies, and discuss best practises.
We're
really looking forward to seeing these changes being implemented, and
we'll keep you updated on the latest happenings in this regard. Stay
tuned, and keep reading :)
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